Eliminating the Possibility of Encountering Negativity

If there is one thing we who are in direct sales absolutely despise--it's encountering that great big unavoidable, confidence-shattering, direct-hitting "NO"! I don't know what it is about that little two-letter word we have all heard hundred of times from our toddlers, but when it comes from another adult and is directed at our sweet, loveable, direct sales opportunity, we cringe, we take cover, we run, we quit the business!

It's only a "NO"--it is not a direct hit from an unidentified flying object!
It's only the truth today--it may change tomorrow!
It's only the response from someone who has limited information on what we really do--but we run for cover as if we are about to step in a mine-field of a long-deserted battleground.

So let's examine our chief avoidance weapon of defense--it's call prejudice! Oh, my--that is sinful, politically incorrect, abhorant to 21st century highly-educated individuals.

Well, maybe I spelled it wrong. May I should say it's called pre-judging! Doesn't sound quite so ugly and yet maybe it's worse.

Here is how it looks!

"Hmm. I better not call her. She's married to a doctor. She'd never be interested in this business (Guess what we have physician's wives in our business who are among the top income earners in the company!)

"Cross her off the list. She lives in a multi-million dollar home! (Guess what, we have Unit Directors in our business who live in multi-million dollar homes!)

"Cross her off the list. She lives in a high-crime neighborhood! (Did you ever consider she might like to get out of that high-crime neighborhood?)

"Well, I know she wouldn't be interested in the business. She must be 80! (Guess what, we have a Unit Director in our business who just celebrated her 80th birthday and is younger than some 50 year olds!)

Don't waste your time on her. She's only 18! (I remember hearing about the 18 year old who had just left her foster home and her direct sales business got her through those first few years alone--and gave her a direct sales family!)

"Hmm, I should not show her the top of the line product. It would probably strain her budget! (You might be surprised to discover that some millionaires do not reflect their net worth based on their home, car, or clothing!)

"I'll just tell her about the product. She would never be interested in the business. She's retired! (Guess what, we have retired people in our business who for the first time in their lives are getting recognition for a job well done!)

I won't invite her to hear about the business opportunity. Her husband makes too much money--she's too busy--she has tiny children--she has aged parents--she never wears make-up (skin care company)--she never cooks (kitchen ware company)--she never dresses up (clothing company)--she is too shy--she told me "no" a long time ago--she said she would never do a business like this--she intimidates me--she doesn't speak very good English--WHOA!!!!

If you continue to do what you've always done and make decisions about who would be a candidate for your business or your product, you could easily cross off every man, woman, and child on the planet--simply to avoid ever hearing the word "NO"!

Would that make you a success?